The Curious Nature of User Generated Content
May04

The Curious Nature of User Generated Content

Below is the full research paper I presented at the AMSRS National Conference in 2011. I explored¬† academic theory from disciplines such as psychology, sociology and human-computer interaction to help market researchers get more from their online communities. 3 key learnings from my research: 1. Social cues should drive the design of the community 2. Consider how you motivate. The most appreciated rewards aren’t the most obvious...

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Curiouser and Curiouser
May03

Curiouser and Curiouser

Presentation for the 2011 AMSRS National Conference

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