MR in the Social Era
Sep20

MR in the Social Era

This was supporting material for my application as a presenter for the AMSRS 2013 National Conference. Hope you get a kick out of it.

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AMSRS 2013 National Conference
Sep20

AMSRS 2013 National Conference

I presented at the AMSRS National Conference which was held in Sydney from 4th to 6th of September. At the 2011 Conference I presented a paper on ‘The Curious Nature of User Generated Content’. This year I spoke about ‘Market research in the Social Era’. The Social Era The social era is a cultural change; not a set of technologies. Researchers who resist this shift will lose clients who embrace it. Traditional qualitative...

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The Power of Habit
Sep17

The Power of Habit

At the AMSRS National Conference 2013, Pip Stocks of Brandhook presented a fascinating case study on the impact of habit on consumer choices. Her presentation, ‘Consumers Buy on Autopilot, do they really care about your brand?’ was inspired by Charles Duhigg’s book, ‘The Power of Habit: Why we do what we do and how to change’. On my way back to Melbourne from the conference in Sydney, I spotted Duhigg’s book in the airport newsagency....

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