Insight Innovation eXchange Europe 2014
Oct08

Insight Innovation eXchange Europe 2014

I’ll be presenting at the Insight Innovation eXchange in Amsterdam in February 2014. In my presentation “Rethinking Market Research in the Social Era” I’ll be exploring how ‘social’ extends beyond media and technology, and how this can be applied to market research. If we examine market research through a ‘social lens’ we shift emphasis to a group’s ‘connectedness’, rather than efficiencies of lower costs and...

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Quiet: The Power of Introverts in a World that Can’t Stop Talking
Oct03

Quiet: The Power of Introverts in a World that Can’t Stop Talking

After watching her thought provoking TED talk, I bought Susan Cain’s book, ‘Quiet: The Power of Introverts in a World that Can’t Stop Talking’. My copy of the book is currently making the rounds in the office. It appears many of us have a fascination with this facet of psychology. Cain demonstrates that we live in a society with a cultural bias towards extroversion. Her examples include the rise of self-help...

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