To Sell is Human
Dec16

To Sell is Human

Nervous about a presentation? Or closing that deal you have been working on for the last few months? How we ‘pep talk’ ourselves can have a dramatic impact on we perform. Daniel H Pink, in ‘To Sell is Human’, shows us how… Flipping ‘I Will’ to ‘Will I’ I will deliver a good presentation. I will close the deal. Short, declarative, self-talk statements may make us feel more positive...

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Inside of a Dog
Dec09

Inside of a Dog

In the dog person/cat person debate, I’m definitely on the cheer squad for our slobbering, tail-wagging, friends. So I was eager to read Alexandra Horowitz’s Inside of a Dog: What Dogs See, Smell and Know. (I actually hoped that it could give me some insight into my own dog, who thinks she is more human than dog – but that’s another story). This book introduced me to the concept of Umwelt, and provided a way to...

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How Prejudiced Are You?
Dec02

How Prejudiced Are You?

I was confronted by my results of a social attitudes test designed by Harvard University. Project Implicit  measures unconscious attitudes and beliefs towards topics such as race, sexuality, age and gender. It is based on the research of Banaji and Greenwald; the book, Blindspot: Hidden Biases of Good People,  is on my ‘to read’ list. This test is an good reminder for market researchers. It reveals how much of behaviour is...

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