Rethinking research in the Social Era
Jan21

Rethinking research in the Social Era

Only three weeks to go until the Insights Innovations Exchange conference in Amsterdam. Below is a synopsis of what I will be covering in my presentation. Hope to see you there! PROBLEMS IN MARKET RESEARCH As a profession, we are aware of the issues facing the market research industry today. Generally, recruitment is becoming more difficult, response rates are down and quality contribution is less. To combat this we have tried to...

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