If your website is limiting what you’d like to communicate – simply because of the painful process you have to go through to make an update – then you’re letting the medium control your decisions, when it should be the other way around.
Like most market researchers, I had the good fortune of stumbling into this career. After completing my Masters in Communication, I became an insights community manager at one of Australia’s first agencies to do online qual.
This led me to years of reading, learning, and writing about the impact of technology on market research and I've shared my ideas at industry conferences in Australia and overseas.
Now I manage the Voice of Customer program at ME.