I presented at the AMSRS National Conference which was held in Sydney from 4th to 6th of September. At the 2011 Conference I presented a paper on ‘The Curious Nature of User Generated Content’. This year I spoke about ‘Market research in the Social Era’.
The Social Era
The social era is a cultural change; not a set of technologies. Researchers who resist this shift will lose clients who embrace it. Traditional qualitative and quantitative methodologies will no longer be enough. There are additional approaches emerging to complement this new era.
George Camakaris Young Researcher Award
I was fortunate enough to win the award this year.
In line with the conference theme of ‘Dare, Create, Inspire’ I dared to create some controversy in my presentation on “Market research in the social era – The missing essential element”.
There were plenty of good ones. Of note from the ones I saw :
- Annelies Verhaeghe, Head of research and innovation at InSites Consulting on “Cooking with communities, creative research for meaningful insights.”
- Bala Rajan, Vice President, Vision Critical on “B2B reinvented – ‘It’s all about depth not length’.”
- Colin MacArthur, Jigsaw, on “Using ‘digital’ media to talk to a culturally challenging subject among a hard to reach audience.”