RICA Young Researcher Award Finalist
Jul14

RICA Young Researcher Award Finalist

I’m pretty chuffed to have been nominated for the Research Industry Council of Australia (RICA) Young Researcher Award. I’ll be presenting to a panel of judges in a couple of weeks on a topic of my choice.

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How to stop talking like every other market research agency
Jun02

How to stop talking like every other market research agency

Most market research agencies talk about themselves in exactly the same way. Here are two simple things you can do to distinguish yourself.

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Increase engagement in your research communities
Mar19

Increase engagement in your research communities

Unlike traditional research, where we have a captive audience, online research demands more from us to keep members even vaguely amused.

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The Importance of Institutional Intellect
Feb06

The Importance of Institutional Intellect

More than just knowledge or expertise, Institutional Intellect is about every single person in the business understanding the principles that should guide their work.

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Rethinking research in the Social Era
Jan21

Rethinking research in the Social Era

Only three weeks to go until the Insights Innovations Exchange conference in Amsterdam. Below is a synopsis of what I will be covering in my presentation. Hope to see you there! PROBLEMS IN MARKET RESEARCH As a profession, we are aware of the issues facing the market research industry today. Generally, recruitment is becoming more difficult, response rates are down and quality contribution is less. To combat this we have tried to...

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Money is not as motivating as we think
Nov28

Money is not as motivating as we think

We all know that when it comes to motivating people the higher the monetary reward, the better the performance. That’s why we have things like workplace bonuses and commissions. In 2002, Daniel Kahneman won a Nobel Prize in economics, proving us all wrong. What Kahenman found was that although financial rewards are effective in repetitive, monotonous tasks, they actually hinder the thinking process in more creative activities....

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