Who would have thought that in just ten days, a group of strangers could find a solution to a problem that had baffled scientists for decades?
When presenting on the Social Era at the AMSRS National Conference 2013, I used Foldit, an online game, as an example of how people can connect together to create value.
I didn’t have enough time to cover the game in detail, so here is a great video that summarises it for those who are curious.
Like most market researchers, I had the good fortune of stumbling into this career. After completing my Masters in Communication, I became an insights community manager at one of Australia’s first agencies to do online qual.
This led me to years of reading, learning, and writing about the impact of technology on market research and I've shared my ideas at industry conferences in Australia and overseas.
Now I manage the Voice of Customer program at ME.