Revamping your research agency’s website


Your website isn’t just a website. It’s your reputation : on display.
Your research isn’t klutzy, outdated, shabby, amateur or stale. So your website shouldn’t be either. Sure, you’ve managed to get a website up. It’s got all the relevant information like contact details, your client’s logos and a ‘meet the team’ page. But there’s just one problem. Your website doesn’t reflect who you are as a business.

sunday best

Your website should dress to impress

Google. The first thing someone is going to do when you’ve sparked their interest

So it’s important that you look your Sunday best.

During the last six months, I’ve been leading an internal project to update Latitude’s website. In doing a bit of research, I’ve canvassed dozens of market research agency websites – big and boutique, from all over the world.

I’ve noticed that the smaller agencies tend to have difficulties keeping their websites up to date.

Having worked in smaller agencies, I can assume that for most, it’s because these websites were built around 6 years ago.

  • Back when websites were just static pages
  • Back when you needed a computer science degree to navigate the admin panel
  • Back when it took every man and his dog (a.k.a the Web Developer Guys Who You Can Never Get a Hold Of)  to make the slightest change to any details

Choosing your platform: a researcher’s perspective

I’m not a web developer, programmer, or graphic designer. I’m a researcher with an end user perspective.

We wanted a website to live and breathe with the business. We didn’t want a ‘set and forget’ static site (goodbye 2009). Content wise, this meant we needed a blog and a projects section that researchers could easily update, without hassle or any code – let’s just stress the ‘without any code’ part again.

Enter WordPress

If you can use Powerpoint, you can use WordPress.

This is what we had our developer build wordpresswith and now we have direct control over publishing content.

We get to concentrate on sharing the projects we are most proud of, without having to worry about the CSS sucker punching us in the HTML.

Drive the platform, don’t let the platform drive you

If your website is limiting what you’d like to communicate as a business – simply because of the painful process you have to go through to make an update – then you’re letting the medium control your decisions, when it should be the other way around.

Author: Teri Nolan

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