The Curious Nature of User Generated Content

greenBelow is the full research paper I presented at the AMSRS National Conference in 2011. I explored  academic theory from disciplines such as psychology, sociology and human-computer interaction to help market researchers get more from their online communities.

3 key learnings from my research:

1. Social cues should drive the design of the community

2. Consider how you motivate. The most appreciated rewards aren’t the most obvious ones

3. Let the members into the driver’s seat. Sit back and enjoy the ride!

Author: Teri Nolan

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